When I started my career, I used to work in the service division of a small company. Each year the company’s management used to brainstorm on why they failed to achieve the revenue target they had set for the year. They blamed the service division for not completing the tasks on time. They constantly pressurized the sales department to bring in new projects, without realizing who would complete them. They failed to understand the reason for their failure and kept pushing their old methods to achieve the targets set for the year.
Eventually, the person heading the service department got very tired of the same old push method. She told the management how it is becoming extremely difficult to handle the projects, and it is time to identify a method, other than the ones they were constantly using, to tackle the failures.
The management took their own sweet time, discussed it with a consultant, and finally came up with the solution to the problem.
Do you want to know what the actual issue was, and why the management failed each year? Well, they had some rough milestones in mind but, they had no concrete goals that they aimed to achieve through the year. Goals are important, as they help us plan better and make us achieve better milestones each year.
They knew they wanted to earn money but, they were not sure of how they want to go about it. There were no short-term goals, which could be translated into a concrete and achievable plan.
Here, I am going to discuss with you the importance of setting goals, and how to set the right goals for your company.
Why you should set goals?
- Improves your focus: With the goals set right, you know where to put in all your efforts and what path to take. Completing a project becomes easier when you have a goal set for the project. When pitching for projects, if you have a certain goal in mind, it becomes easier, as you know what kind of projects to pitch for.
- Planning is done better: When you know what you aim to achieve, the planning becomes easy. You have a designated roadmap that you can simply follow. The route that you need to follow, and how best you can achieve the goal you have set becomes clear with the planning.
- Progress can be measured: When you know the goal you have set out to achieve, and the path you are planning to take, tracking your progress and checking into your achievements is made easy. There are an endpoint and the plan which helps measure the progress. For instance, if the project is to be finished within a certain time period, you have set the daily schedule and the things to be finished on a daily basis. This can be tracked and you will know whether you are on the right path or not.
- Helps overcome procrastination: When you know you have to achieve the planned number of tasks on a particular day, else you will be loaded the next day. You are also aware of the day by which the tasks need to be finished. In this case, you are less likely to procrastinate the tasks.
How to set your goals for personal growth?
You are aware of the importance of setting goals. However, if the goals are not set right, then you may not be able to achieve the things right away and will face a lot of issues while working through your plan or tasks. Here is a guide to setting goals the right way, so that you can achieve all the milestones, you have planned.
- Set short-term and long-term goals: When you set goals, you don’t set goals for the entire year in one sentence. You need to break down your goals into smaller and achievable goals. For instance, the company’s ultimate goal was to generate good revenue. They needed to plan for smaller goals that sum up to make the bigger goal easy to achieve. So, let’s say their short term goals are like acquiring customers, increasing awareness of their products etc.
- Set realistic goals: Saying that you will generate a heavy revenue this year when you have not even achieved the first lap of it, will be too unrealistic. You should always set goals that are realistic and not imaginary. When you have a revenue target, make sure you mention the numbers ahead of time.
- Be specific: A goal that says you need to get more customers on-board comes across as vague. However, when you mention the number of customers, their type and how you want to bracket them, the goals are more specific, and you know what you are setting out to achieve.
- Should be measurable: When you are specifying the goals, make sure you have stated goals that are easy to measure and keep a track of. The goals that can be measured are the ones that include targets.
Always have someone by your side to encourage you to achieve the goals. A good support system is a must when setting goals personally or professionally.
Setting goals is a must if you want to grow personally or professionally. You need to make sure the goals are SMART (specific, measurable, achievable, relevant and time-bound) so that you can plan thoroughly.
If you don’t know how to set goals or, are stuck with old measures of setting goals, then connect with me over the phone or via email. I will help you with the right methods and guide you through setting goals the right way.