Ever imagined why most app clones fail when their original counterparts work so well?
Looking at Uber’s ongoing success many new entrepreneurs jumped into similar taxi service businesses and went for developing Uber clone apps.
But to their despair, their ride-sharing apps like Uber could not succeed like the original Uber app.
It is a human tendency to follow the things that are tasting success and do something similar hoping to be successful.
But I have often seen people fail while trying to copy others.
I am into the mobile app domain from the time of its inception.
I believe checking out the fact sheets and strategies behind Uber’s success before developing an app like Uber is the most crucial step for mobile app entrepreneurs.
To make you better understand what keeps you behind, let me explain the reasons behind Uber’s success that I have studied while delivering successful ride-hailing apps.
Why is Uber successful?
- Solving real problems of consumers
Uber was a revolution. It started with the real-life problem of two friends who were unable to catch a cab on a winter night.
During its early years, it has faced a lot of opposition from the government.
But since it was solving real problems of the consumers, the user base continued rising and the revenue graph continued magnifying.
Soon, they bagged enough money to fight the legal battles with the government. They in fact won the majority of them!
- A business model that appeals to users
They kept on updating the business model by introducing new services like ride-sharing, uber outstation booking, uber for x and jump bikes, and changing the pricing model through their app.
They kept the needs of their users as the number 1 priority and went ahead with the tough decisions with the business.
- Polishing internal operations
Like every other startup, the company has also faced internal conflicts and problems before launching an IPO.
The worst they could face was a scandal that came to haunt both the company and its CEO.
But, the company gathered itself together even after this severe blow as they were intentional about the company’s values and culture.
- Give equal importance to other stakeholders i.e., drivers
When you are a ride-hailing giant, your drivers are your most important assets. The company came up with the decision of not keeping brilliant jerks.
Instead, they tried to change their culture and fixed their troubled relationship with the drivers.
Recently, during the pandemic, the company announced that they will give paid leaves to drivers who are tested positive for the coronavirus.
Uber has also launched a new feature called Work Hub in the driver app to help them find new jobs when Uber had to shut down operations due to the pandemic.
- Managing gig economy with algorithms
Startups are opting more for gig workers as it reduces their operating costs.
However, one of the major drawbacks of the gig economy is that startups cannot control or manage gig workers as effectively as they manage their employees.
Uber app works on many sophisticated AI-enabled algorithms that make sure that drivers are getting enough number of job requests, drivers are driving safely and no one can accept the ride with a false identity.
This way, it not only earns the trust of drivers, but users also feel safe to get into an Uber cab!
Why do Uber clone apps fail?
Yes, it is a fact that none of the Uber clone apps has even reached close to native Uber.
After attracting a few users from a locality, they suddenly stop seeing any new app installation. Do you know why? Let’s find out.
- They compete with other Uber clone apps, not a native app!
The competition gives you a reason to look into your product, find loopholes, and upgrade it.
But since an owner of the Uber clone app competes with other Uber clone apps that already have many loopholes, he does not try to make his product better.
In contrast, if he competes with the native Uber app, he would find out many UI and functional features missing in his app compared to a native app.
And thus, he would try to make his clone app more identical to the native Uber which is already enjoying a large user base!
- The Uber clone apps fail to push a user’s journey forward effectively.
The user opens your app with a goal. He wants to satisfy his goal by putting in minimal effort and time.
But since the UI of the Uber clone apps aren’t user journey -driven, it engages users in unnecessary tasks that lengthens the user journey. And a long user journey always makes users bored!
For instance, the basic Uber clone app asks users to add a pick up address which is time-consuming. Whereas, the native Uber app fetches the current location automatically and sets it as the pick up location.
- The Uber clone apps lack AI-enabled algorithms.
Yes, AI-enabled algorithms make a very significant difference.
For instance, Uber’s job allocation algorithm is the most interesting one.
When a user books the ride, Uber does allocate the fastest driver, not the nearest driver.
It calculates the time all nearby drivers require to reach the pickup location by taking many real-time factors into account such as real-time traffic, weather, one-ways, etc.
This way, the app ensures that a rider gets the ride in the lowest possible time. This is crucial for customer satisfaction!
- Personalization is something clone apps have never considered.
You are doing business in an era where if you can’t treat each user personally, they will straightway choose other options. Because the ‘one fits all’ approach does not work anymore.
Uber is known for the personalized riding options it offers to users.
For users, while booking premium rides, the app asks a user whether he would bother a chatty driver, what should be the cabin temperature and does he need any assistance if he has a bag.
This is a very small feature. But it creates a huge impact as it elevates the user’s customer experience and since he has a good experience, he would suggest your app to more people.
- Clone app owners do not think beyond a single revenue stream.
Needless to say that you can generate more revenue with multiple revenue streams. However, for most of the app owners, it is a challenge to find more revenue streams.
When during the pandemic, Uber’s user activity fell down by 60-70%, Uber decided to deliver groceries and medicines to generate more revenue streams.
Taxi clone app owners can also implement the same idea as with taxi app, they would already have the logistic infrastructure.
They only need to build a partnership network and add a few extra features to their taxi app.
We develop successful Uber clone apps because we also know how to fail an app!
Yes, that’s the reverse engineering approach – we first identify the risks and then develop the app eliminating those risks to get a better outcome within the deadline.
We’re a team of app developers, designers, business experts, and legal consultants.
We not only offer the most feature-packed and customized Uber clone script to startups, but also help them set up the entire business and solve legal problems.
To appreciate the efforts you put in launching a startup that benefits people, we’re providing free consultation so that people don’t have to continue living with the same problems!